Discovery

NexKlix is about relationships – not quick fixes. We get to know your business, industry and marketplace in order to create solutions that accomplish your goals. We do this through:

• Gaining a high-level knowledge of your business goals and objectives
• Conducting usability assessments though regular internal audits that determine your customers’ needs
• Competitive and marketplace audits determining industry best practices and creating solutions that will give you the edge
• Determining ideal performance benchmarks that give you a measurable return on investment

Ideation

In order to meet your unique business goals we create interactive, customer-centric strategies that define how a user is going to interact with your site and guide them along the path that results in sales. We do this through:

• Building a solutions framework based on the detailed requirements gathered from both inside your organization and your external marketplace
• Leveraging our Information Architecture (IA) expertise to optimize navigation and successfully guide your customers through your site
• Identifying affiliation and co-marketing opportunities
• Ensuring that every aspect of the marketing and promotion of your business is in step with your overall strategy

Design

Your site must accurately represent your brand and your product and services. It must relate to your customers and promote interactivity. We use tailored creative development (including templates, site architecture and technical plans) to give your company a unique voice online by:

• Employing IA and navigation design that’s simple and customer-centric
• Integrating your brand into the voice and vision of your site
• Applying first-class CMS and CMR strategies to maximize customer acquisition and retention

Production & Technology

Once we have established the right strategies for your company, we ensure they are successfully built, implemented and diligently maintained. We do this through several steps:

• Remaining focused on realizing your business objectives through development, integration and implementation
• Ensuring your products are seamlessly built and deployed with comprehensive quality assurance testing and user acceptance testing
• Constantly monitoring your bandwidth needs and usage and adapting technology to meet your needs as your business grows
• Providing you with on-going support of your site including benchmarking, analysis and reporting